Person/B. J. Fogg
- Person/B. J. Fogg
- B.J. Fogg (Brian Jeffrey Fogg, born August 7, 1963) is an American social scientist and researcher known for his work on persuasive technology and behavior design.
- Key Contributions:
- Coined the term "captology" (Computers As Persuasive Technologies) around 1996
- Founded and directed the Stanford Persuasive Technology Lab (now Stanford Behavior Design Lab)
- Developed the Fogg Behavior Model (FBM) which specifies that behavior happens when three elements converge: Motivation, Ability, and Trigger
- Authored Persuasive Technology: Using Computers to Change What We Think and Do (2003)
- His PhD thesis "Charismatic Computers" (1997) was among early works showing how interactive computing can influence users
- Education:
- BA and MA in English at Brigham Young University
- Second MA and PhD in Communications at Stanford University
- Research Focus:
- Persuasive technology and captology
- Behavior design and systematic methods for designing behavior change
- Web credibility research
- Mobile persuasion
- External Links: